See what your customers will say and do before you decide. Customer simulations make the likely reaction to your pricing, positioning, product, message, or campaign instantly visible. Pick the exact audience. Ask the exact question. Decide with evidence instead of instinct.
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Or start with a CMO decision
B2C CMO
Brand · pricing · loyalty · growth
If we launch a $14 premium burger, what will make customers say it is worth it? Audience: U.S. QSR customers ages 18–34 who buy burgers 2+ times/month and typically spend $10–$20 per mealAsk this → Which message is most likely to bring lapsed customers back: better value, better quality, or something new? Audience: U.S. women ages 25–44 in major metros who bought beauty or skincare in the last 6 months but have not repurchased in 90+ daysAsk this → Would free same-day delivery increase purchase frequency enough to matter? Audience: U.S. urban grocery shoppers ages 25–44, household income $75K+, who order groceries for delivery at least monthlyAsk this →
B2B CMO
Positioning · pricing · pipeline · competition
If we reposition from ‘AI copilot’ to ‘autonomous workflow,’ what objections will buyers have? Audience: VP/SVP Product and Operations leaders at North American B2B SaaS companies with 500–5,000 employeesAsk this → Would a 15% price increase meaningfully change renewal intent? Audience: Directors+ in IT, DevOps, and Infrastructure at North American companies with 500–5,000 employees who currently use observability toolsAsk this → What would make a CISO shortlist us over a better-known security vendor? Audience: CISOs and VP Security at North American enterprises with 1,000+ employees who evaluate security softwareAsk this →
Recently asked anonymously Does Gen Z care more about burgers or wraps?