Gather Synthetic — AI Market Research in Minutes

Synthetic pre-research uses AI-powered buyer personas to simulate how real audience segments would respond to your research questions. You get directional signal — specific insights, pain points, and opportunities — in minutes instead of weeks, without recruiting real respondents. It's designed to sharpen your hypotheses and focus real fieldwork, not replace it.

Synthetic research is directional, not statistically representative. Confidence scores reflect internal AI consistency, not statistical significance. Quantitative projections carry a ±15–20% margin of error. Treat findings as educated hypotheses to validate — not as definitive measurements. For statistically valid research, use Gather's real AI-moderated interviews with actual respondents.

Gather Synthetic supports 14 study types: Brand Perception, Product Feedback, Concept Testing, Competitive Intelligence, CX/NPS Deep Dive, Messaging & Claims Testing, Win/Loss Analysis, Market Segmentation, Pricing Research, Ad & Creative Testing, Customer Journey Mapping, Feature Prioritization, Churn & Retention Analysis, and Audience Discovery.

The first 5 synthetic interviews are completely free — no credit card required. After that, B2C audience interviews cost $0.50 each and B2B interviews cost $5.00 each. There is no subscription.

B2B personas represent professional buyers — VPs of Marketing, CTOs, CFOs, Procurement leads, and other organizational decision-makers. They cost more ($5/interview) because they simulate more complex purchasing contexts with longer procurement cycles, multiple stakeholders, and higher-value decisions. B2C personas represent individual consumers and cost $0.50 per interview.

Yes. You can attach .txt, .md, .csv, or .json files — such as past research, briefs, product specs, or competitive data — and the AI will reference them during interviews to make responses more grounded and specific to your context.