What is synthetic research?

Synthetic research uses AI-powered personas that simulate how real buyers, customers, or market segments would respond to your research questions. It produces directional signal — insights to sharpen your hypotheses — before you invest in real primary fieldwork. Gather Synthetic runs AI-moderated interviews across any audience archetype in minutes, not weeks.

How is synthetic research different from real research?

Synthetic research generates directional signal using AI personas, while real primary research collects data from actual people. Synthetic pre-research is faster (minutes vs. weeks), cheaper, and ideal for hypothesis generation and stakeholder alignment. It is not statistically valid and should be used to focus and prioritize real fieldwork, not replace it. Gather offers both synthetic pre-research and real AI-moderated interviews with actual respondents.

What types of research can Gather Synthetic run?

Gather Synthetic supports 14 study types: Brand Perception, Product Feedback, Concept Testing, Competitive Intelligence, CX/NPS Deep Dive, Messaging & Claims Testing, Win/Loss Analysis, Market Segmentation, Pricing Research, Ad & Creative Testing, Customer Journey Mapping, Feature Prioritization, Churn & Retention Analysis, and Audience Discovery.

How much does synthetic research cost?

The first 5 synthetic interviews are free. After that, B2C audience interviews cost $0.50 each and B2B audience interviews cost $5.00 each. There is no subscription required.

How accurate is synthetic research?

Synthetic research is directional, not statistically accurate. Predictive accuracy and a statistical interval are only shown when established for the specific result. Treat findings as educated hypotheses to validate with real primary research, not as definitive measurements.

Gather Synthetic

Pre-Research Intelligence

June 11, 2026Real Research at Gather →

Custom Research

"Your customer simulation"

Persona Types

Projected N

Questions / Interview

Avg Sentiment

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⚠ Synthetic pre-research — AI-generated directional signal. Not a substitute for real primary research. Validate findings with real respondents at Gather →

Methodology

How to interpret this report

What this is

This report contains simulated audience responses. Use the findings to compare choices, sharpen hypotheses and plan what to test next.

Statistical projection

Quantitative figures describe the simulation. They are not measured market prevalence or observed purchase behavior.

Recommended next step

Use this to build your screener, align on hypotheses, and brief stakeholders. Then run real AI-moderated interviews with Gather to validate findings against actual respondents.

Primary Research

Take these findings
from synthetic to real.

Your synthetic study identified the key signals. Now validate them with 5+ real respondents across 5 audience types — recruited, interviewed, and analyzed by Gather in 48–72 hours.

✦Validated interview guide built from your synthetic data

✦Real respondents matching your exact persona specs

✦AI-moderated interviews with qual depth + quant confidence

✦Board-ready report in 48–72 hours

Book a call with Gather →

Your Study

"Your customer simulation"

Respondents

Persona Types

48h

Turnaround

Gather Synthetic · synthetic.gatherhq.com · June 11, 2026

Run your own study →

"Your customer simulation"

How to interpret this report

Take these findingsfrom synthetic to real.

Take these findings
from synthetic to real.