Question 1

What is synthetic research?

Accepted Answer

Synthetic research uses AI-powered personas that simulate how real buyers, customers, or market segments would respond to your research questions. It produces directional signal — insights to sharpen your hypotheses — before you invest in real primary fieldwork. Gather Synthetic runs AI-moderated interviews across any audience archetype in minutes, not weeks.

Question 2

How is synthetic research different from real research?

Accepted Answer

Synthetic research generates directional signal using AI personas, while real primary research collects data from actual people. Synthetic pre-research is faster (minutes vs. weeks), cheaper, and ideal for hypothesis generation and stakeholder alignment. It is not statistically valid and should be used to focus and prioritize real fieldwork, not replace it. Gather offers both synthetic pre-research and real AI-moderated interviews with actual respondents.

Question 3

What types of research can Gather Synthetic run?

Accepted Answer

Gather Synthetic supports 14 study types: Brand Perception, Product Feedback, Concept Testing, Competitive Intelligence, CX/NPS Deep Dive, Messaging & Claims Testing, Win/Loss Analysis, Market Segmentation, Pricing Research, Ad & Creative Testing, Customer Journey Mapping, Feature Prioritization, Churn & Retention Analysis, and Audience Discovery.

Question 4

How much does synthetic research cost?

Accepted Answer

The first 5 synthetic interviews are free. After that, B2C audience interviews cost $0.50 each and B2B audience interviews cost $5.00 each. There is no subscription required.

Question 5

How accurate is synthetic research?

Accepted Answer

Synthetic research is directional, not statistically accurate. Confidence scores reflect internal AI response consistency, not statistical significance. Quantitative projections carry a ±15–20% margin of error. Treat findings as educated hypotheses to validate with real primary research, not as definitive measurements.

CX & NPS Research

What does the end-to-end purchase experience look like for a first-time online grocery buyer — and where does trust break down?