HOW TO USE SIMULATIONS
A clearer decision.
A sharper next test.
Use Gather to explore how your audience could respond before you commit to a message, price or launch.
01
Define the decision
Describe your audience, the options you are considering and what success means.
02
Explore the tradeoffs
Compare simulated reactions. Look for objections, differences between segments and ideas worth improving.
03
Validate the next move
Use the result to focus a real customer test. Compare the observed outcome with your original prediction.
Confidence
Directional
Interval not established. Predictive accuracy and a statistical interval have not been established for this simulation.
Read the result for what it is.
Simulated responses are generated predictions, not statements from interviewed people. Charts describe the simulated audience unless explicitly labeled as measured outcomes. A result does not establish market share, purchase probability or causation.
For consequential decisions, test the recommendation with real customers. See published validation comparisons or talk to Gather about your study.