What is synthetic research?

Synthetic research uses AI-powered personas that simulate how real buyers, customers, or market segments would respond to your research questions. It produces directional signal — insights to sharpen your hypotheses — before you invest in real primary fieldwork. Gather Synthetic runs AI-moderated interviews across any audience archetype in minutes, not weeks.

How is synthetic research different from real research?

Synthetic research generates directional signal using AI personas, while real primary research collects data from actual people. Synthetic pre-research is faster (minutes vs. weeks), cheaper, and ideal for hypothesis generation and stakeholder alignment. It is not statistically valid and should be used to focus and prioritize real fieldwork, not replace it. Gather offers both synthetic pre-research and real AI-moderated interviews with actual respondents.

What types of research can Gather Synthetic run?

Gather Synthetic supports 14 study types: Brand Perception, Product Feedback, Concept Testing, Competitive Intelligence, CX/NPS Deep Dive, Messaging & Claims Testing, Win/Loss Analysis, Market Segmentation, Pricing Research, Ad & Creative Testing, Customer Journey Mapping, Feature Prioritization, Churn & Retention Analysis, and Audience Discovery.

How much does synthetic research cost?

The first 5 synthetic interviews are free. After that, B2C audience interviews cost $0.50 each and B2B audience interviews cost $5.00 each. There is no subscription required.

How accurate is synthetic research?

Synthetic research is directional, not statistically accurate. Confidence scores reflect internal AI response consistency, not statistical significance. Quantitative projections carry a ±15–20% margin of error. Treat findings as educated hypotheses to validate with real primary research, not as definitive measurements.

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AI meeting recap & follow-through · PUBLIC RESEARCH BRIEF

Microsoft TeamsWhat turns a Teams recap into accountable follow-through?

Microsoft's Teams Premium page describes real-time notes, action items, detailed summaries and Intelligent recap for meetings attended or missed. It also describes advanced meeting protection controls. This brief studies how teams verify a recap and convert it into owned work without treating an AI summary as the meeting record.

Sources checked 2026-09-24 · Simulation results not yet generated

Test a question in Gather ↗Explore fictional demo →

CHANGE ONE THING. LEARN WHAT MATTERS.

Three questions for the GTM team.

After a Microsoft Teams project meeting, would a recap organized by chronology or by decision, owner and due date produce more accurate follow-through? Compare each version with the authorized transcript and facilitator notes, and record disputed or missing decisions rather than forcing agreement.

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For someone who missed a Teams meeting, would a concise Intelligent recap with linked evidence or a longer transcript-first catch-up better support a correct decision about what to do next? Keep the meeting content constant and test source checking, not recall speed alone.

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Before distributing a Teams recap from a sensitive meeting, would a visible protection-and-audience checklist or an automatic sensitivity label produce fewer inappropriate shares? Test in an isolated tenant or with synthetic content and require a human organizer to approve distribution.

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PROPOSED AUDIENCE

Who should weigh in?

North American project, operations and go-to-market teams using or evaluating Teams Premium for recurring internal meetings. Include attendees, people catching up after missing a meeting, meeting owners, project managers and security or compliance reviewers across different meeting sensitivity. Recruit authorized adult employees. Proposed audience; no productivity gain is implied.

TWO TIME HORIZONS

Trial today. A habit tomorrow?

Near term · 0–90 days

Over 0–90 days, run bounded meeting tasks using consented recordings or synthetic transcripts and current Teams settings. Measure decision and owner accuracy, evidence checking, corrections, appropriate distribution, missed commitments and unnecessary follow-up. Do not record or summarize a meeting without the required consent and organizational policy.

Longer term · 3–12 months

Over 3–12 months, follow approved teams across recurring meetings. Examine completion of confirmed actions, recap corrections, attendance and catch-up patterns, overreliance on summaries, protection-setting drift and whether missing attendees make sound decisions. Productivity or risk reduction requires observed outcomes and comparable baselines.

What would make the result actionable?

Use current licensing and tenant controls, participant consent, minimized meeting content and an organizer-approved record of decisions. Keep sensitive recordings and transcripts private, verify sharing permissions and require human confirmation before creating tasks or communicating externally. A simulated preference does not prove better collaboration or compliance.

A Gather simulation returns hypothetical customer reactions. Quantifying revenue, traffic or retention needs actual business inputs and validation against observed behavior.

Public sources

Microsoft Teams Premium features and Intelligent recap overview ↗Current product page; checked 2026-09-24